Over twenty years ago, Peter Malone, Leo Fung, and Craig Piercy recognized the domination of chemical products across the market, and the health problems they were causing.
Driven to action by this need, they quickly came to realise that the largest problem facing any naturally based product was the difficulty preserving ingredients.
Without synthetic preservatives ingredients quickly went bad, ruining the product. Recognising this the dream of the SE Formula™ was born.
Five years later the world’s first all-natural sunscreen was born. Years of work by Peter, Leo, and Craig resulted in the first edition of the SE Formula™. The SE Formula™ now forms the foundation of all Skin Elements formulas and provides Skin Elements with the capability to safer, more effective and longer lasting products than any of their competitors.