Phases of Development

Skin Elements uses a four-phase process in the development of our brands and formulas. Our fundamental development process is based on Peter Malone’s thirty years of experience in developing and managing technology development programs from the idea stage to reality.

Over his many years of experience, he has developed this process and used it in the development of his previous companies.

Using this process Skin Elements is now working to bring our brands to market in three key industries.

Each stage in our development process has been carefully designed to increase the final value of the brand. The final goal of the entire process is commercialisation, putting the products in the hands of men and women, across the globe.

Phase One

The first phase of development consists primarily of formulation. All Skin Elements brands are based on our SE Formula™ and using that, we develop unsurpassed all-natural and organic formula’s for our products.

Using this stage of development, we take consumer needs and turn our SE Formula™ into highly effective, natural solutions for these needs. The SE Formula allowing us to bridge gaps, previously unpassable.

Once our formulation stage is complete we move onto the next stage of certification.

Phase Two

With the initial formula complete, we undertake regulatory approvals with all the relevant authorities for the brand.

The relevant authorities differ based on the target market, the geographical location, and the type of product. Regulatory approvals cover both approvals to sell in certain markets and certifications on ingredients, product uses, manufacturing location, and exclusions of ingredients.

After receiving the required certifications, we move on to the next phase, test marketing.

Phase Three

With the brand and product certifications in place, we undertake test marketing.

The purpose of the test marketing is to see the consumer response to the marketing campaign and product. The product, packaging or design may be modified based on consumer response or perception.

The test marketing also gives evidence of consumer response, marketing effectiveness and communication plans which can then be used in the final phase of development, distribution.

Phase Four

The final phase in Skin Elements path to commercialisation of a product brand is distribution.

Distribution is all about creating the initial large-scale orders, common to any large scale brand.

This takes the sales pressure off Skin Elements itself, and allows Skin Elements to proceed with other brands, without concerning itself with the marketing, distribution, or retail sales of the brand.

With the distribution company handling this, Skin Elements is free to open up new opportunities and pursue additional distribution channels, increasing revenue and freeing up staff time.

Skin Elements has currently developed five different brands, covering Suncare, Therapeutics, Cosmetics, Disinfectants, and Agricultural Bio-Stimulants.

Each of these brands is at a different stage in this process of commercialisation, with Soléo Organics at the forefront currently opening up distribution opportunities.

You can read further about where each brand is currently at in this process on the current progress page.

CURRENT PROGRESS 🡵